CrossFit gym story in Concord, CA
More Than a Gym
CrossFit Endzone was built with one goal: to create a place in Concord where people are coached hard and cared about even harder. Every athlete here has a story — this is ours.
Built From the Ground Up
CrossFit EndZone is a CrossFit and Olympic Weightlifting gym in Concord, CA, built on one simple idea: great coaching changes everything. Our certified coaches train alongside our members, not just in front of them, bringing real expertise to every class so you move better, lift smarter, and get stronger with every session.
Whether you're walking in for your first workout or preparing for your next competition, we meet you where you are, scale every workout to your ability, and help you set goals that fit your life.
Beyond the barbells and the whiteboard, EndZone is a community of people who push each other, celebrate each other's wins, and show up for one another every day. Come see what it feels like to train somewhere that's in your corner.
Amenity
showers
Freshen up after your session with our clean, private shower facilities. Get in, train hard, and head straight to work or wherever life takes you next.
Amenity
kids room
Bring the kids while you train. Our supervised kids room lets your little ones play in a safe, dedicated space so you can focus on your workout without worrying about childcare.
Our Team

AJAY GOEL
Owner & Olympic Lifting Coach
USAW Level 1 Performance Coach

Vanessa McCurdy
Olympic Lifting Coach
USAW Level 1 Certified Instructor

Avissa Khashabi
CrossFit Coach
CrossFit Level 1 Certified Instructor

Auri Lopez
CrossFit Coach
CrossFit Level 1 Certified Instructor

Daniel Rivera
CrossFit Coach & Nutrition Coach
CrossFit Level 2 Certified Instructor

John "Johnny" Salvador
CrossFit Coach
CrossFit Level 1 Certified Instructor

Jim Albertson
CrossFit Coach & Physical Therapist
Doctor of Physical Therapy

Andrew Malek Zadeh
AJAY GOEL
Owner & Olympic Lifting Coach
USAW Level 1 Performance Coach
Credentials
- USAW Level 1 Performance Coach
- CrossFit Level 2 Certified Instructor
Ajay Goel is one of the Olympic lifting coaches at CrossFit Endzone. He is a certified USAW Sports Performance Coach and is also CrossFit Level 1 Certified.
Ajay played sports throughout his childhood, including tennis, basketball, baseball, and soccer. His athletic interest led him to MMA training, and competing in several body building shows. Ajay has been a member of the California Strength Olympic Lifting team since 2013, and has finished in the top 10 twice at the USAW Nationals Competition.
Ajay enjoys the competitive aspect of sports and sees it as beneficial to the development of one's athletic mindset. He believes this personal drive can help people perform beyond their own expectations. He finds it very rewarding to help people meet and exceed their fitness goals in class or in the competition environment.
Vanessa McCurdy
Olympic Lifting Coach
USAW Level 1 Certified Instructor
I began my fitness journey in college, where I learned how to weight train, then I turned to endurance running to find that competitive edge. But in 2011, I was introduced to CrossFit and fell head over heels with the variety of movements, the intensity of the workouts and the community of supportive and inspiring people.
I competed in local events for several years, until I narrowed my scope to Olympic weightlifting in 2018 and got my USAW Level 1 certification in 2020. And now, I have been a coach at CrossFit Endzone spreading the joys of movement and building healthy habits one WOD at a time.
Avissa Khashabi
CrossFit Coach
CrossFit Level 1 Certified Instructor
My CrossFit journey began about 10 years ago when I walked past a gym and saw people flipping tires — I was instantly hooked. Since then, I've had the opportunity to train others, compete in an Olympic lifting meet, and deepen my passion for fitness. In 2023, I took my commitment to the next level by earning my CrossFit Level 1 certification.
I'm excited to share my love for fitness and connect with like-minded individuals on their journey to becoming stronger and healthier. See you in the gym!
Auri Lopez
CrossFit Coach
CrossFit Level 1 Certified Instructor
My name is Aurelia but everyone knows me by Auri. Growing up sports weren't a big part of my life. 10 years later I was introduced to CrossFit by a friend of mine. April 2014 my life was forever changed thanks to CrossFit. I fell in love with the sport since day one and instantly started competing.
After years of training in CrossFit, competing as an individual and team, I decided to also do my first weightlifting meet. The constant learning of movements and technique made me feel so accomplished.
In 2021 I received the opportunity to start coaching. Taking my Level 1 CrossFit certification has made me love and appreciate the sport even more. I've been at Endzone since 2015 and love this community so much. My goal is to better my coaching skills and forever be a student.
Daniel Rivera
CrossFit Coach & Nutrition Coach
CrossFit Level 2 Certified Instructor
Credentials
- CrossFit Level 2 Certified Instructor
- NASM CPT
- Spartan SGX Coach
I pride myself on building solid relationships with my clients. I know that nutrition and fitness goals are very personal and can be difficult for some to talk about. Clients will tell you that their success comes from more than just the science of my programs or coaching — it also comes from the deep trust they have in me and the support and encouragement they receive.
My deep interest in nutrition began about 10 years ago. I began looking for something sustainable and centered around building muscle and fueling the body for workouts, as well as everyday life and recovery. I have committed myself to a lifetime of continued education and evidence based practices, in both nutrition and fitness.
I've recently earned my NASM CPT Certification and the title of Spartan SGX Coach. Spartan racing became a huge part of my life in 2019 and quickly developed into a passion I want to share with anyone interested.
John "Johnny" Salvador
CrossFit Coach
CrossFit Level 1 Certified Instructor
Credentials
- CrossFit Level 1 Certified Instructor
- B.S. in Kinesiology, San Francisco State University
I was born and raised in Pittsburg, CA. I have a Bachelor's degree in Kinesiology from San Francisco State University. It was a couple of years after I had graduated high school that I discovered my passion for working out. My brother had introduced me to the Olympic weightlifting lifts and slowly introduced me to CrossFit.
As much as I train, it brings me joy to see others wanting to improve their own lifestyle, grow, and get stronger. Growing up I played baseball and throughout high school, I played tennis.
Jim Albertson
CrossFit Coach & Physical Therapist
Doctor of Physical Therapy
Credentials
- Doctor of Physical Therapy
- Orthopedic Clinical Specialist
- CSCS
- CrossFit Level 1 Certified Instructor
- ClinicalAthlete Certified Weightlifting Coach
I am a Bay Area native and have been very active my entire life. I graduated from College Park High School in 2008, where I was a varsity athlete in wrestling and swimming. I continued my swimming career into college, earning Academic All-American honors my senior year.
One week after my last swim meet, I started CrossFit. I earned my CrossFit Level 1 and certification in strength and conditioning, then went to Physical Therapy school at Samuel Merritt University, graduating with a Doctorate in Physical Therapy in 2019.
I started working out at CrossFit Endzone in 2020 and started coaching here in 2022. About a year later, I began training in Jiu Jitsu and that has been my focus ever since. I'm excited to help you achieve your fitness goals!
Andrew Malek Zadeh
FAQ
Common Questions Answered
Got questions about who we are, how we train, or what to expect on day one — we've put the most common answers right here.
Do I need to be in shape to start CrossFit at EndZone?
Not at all. Every workout is scaled to your current ability, so beginners and experienced athletes train side by side in the same class. Our coaches meet you where you are and help you build strength and confidence from your very first session.
What happens at my free intro session?
You'll tour the gym, meet one of our coaches, and talk through your goals, whether that's getting stronger, losing weight, or just feeling better. From there, we'll recommend the best way for you to get started. There's no commitment and no pressure.
What's the difference between group classes, semi-private, and personal training?
Group classes are coach-led CrossFit sessions covering weightlifting, gymnastics, and conditioning in a high-energy setting. Semi-private training pairs 2–4 people with a coach for more individualized attention. Personal training is one-on-one with custom programming built entirely around your goals.
Do you offer Olympic weightlifting coaching?
Yes. Our team includes certified Olympic Weightlifting coaches who help you learn the lifts safely, refine your technique, and get stronger over time. Lifting skills are built into our programming, and personal or semi-private training is a great option if you want focused work on the barbell.
Where are you located and when is the gym open?
We're at 936 Detroit Ave, Suite J, in Concord, CA. The gym is open Monday through Saturday from 6:00 AM to 7:00 PM and closed on Sundays. Check our schedule page for specific class times.
Ready to Get After It?
Your First Class Is On Us
Come see what CrossFit Endzone is all about — no experience needed, no pressure, just real training with real people in Concord.

